Tumblr as a Platform
Initially when I saw this brandsite built on the Tumblr platform my first thought was “Tumblr has graduated past ‘blog only’ status”. Then I started to really think about Tumblr as a platform and it really is quite genius.
What it is.
+1 is a way for Google to incorporate “social” into their search engine. Google’s +1 product is their version of a Facebook “like” button. When you enable the +1 product for your google account you will start seeing the +1 buttons appear in line with your search results like the screen captures below.