Apple has done quite well by itself forging its own path. Apple is in the business of designing quality hardware and great software while always looking for the next great thing. Apple is not in the business of being an amusement park.
Building a museum to glorify the past achievements send a message that the psyche of Apple has completely changed. Steve Jobs’ Apple focused on the great innovations that lie ahead, not the achievements of the past. Let someone else glorify and focus on Apple’s past achievements.
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.
- Steve Jobs (25 May 2006)