Windows 8 has built-in advertising
Ed Bott justifying Windows 8’s built-in advertising:
And representing the Grand Old Windows Party, Paul Thurrott is outraged, I tell you, that any part of Windows 8 has ads. It “cheapens” the OS, he argues. He believes that those ads exist to allow Microsoft to sell Windows 8 upgrades for a mere $40, in the belief that those ad revenues go toward the Windows division’s bottom line.
Paul and John are both mistaken. Those apps aren’t part of Windows 8. They are part of a separate Microsoft project specifically designed to create showcase apps that will “inspire Windows 8 app developers.” (I’ll get to those details later in this post.) Although I’m sure the head of the Online Services Division would love it if I were wrong, I am willing to bet those apps will not be money-making machines in and of themselves.
Oh and those apps with advertising that aren’t part of windows 8?
Sure sounds like “apps that are separate project that will “inspire Windows 8 app developers”.
So here’s the amusing thing. Most of my online work is paid for by ads. Paul Thurrott’s newly redesigned Windows SuperSite (looks great, by the way) is paid for by ads. Gruber’s site is paid for (handsomely, if rumors are to be believed) by a single ad placed discreetly alongside the content on his blog, and by ads in his RSS feed and podcasts.
But the Windows 8 apps are different, right? Well, no. I’ve gone methodically through the Windows 8 apps collection. Each app typically has one discreet ad situated to the side of all content. Just like Daring Fireball, except in color and with pictures.
Paul Thurrott and John Gruber aren’t charging people $40 to get access to their content to then drop-in ads. As Ed Bott stated, these publishers are being paid by ads. If these publishers were putting up a pay wall and then hitting with ads it would be an apples to apples comparison of what Microsoft is doing.
Just own the fact that Microsoft chose to adopt Amazon’s model.