Makes sense. If you can’t buy SnapChat move into their market anyway.
The first commercial for Facebook Home. I don’t get it. Maybe its because I work in advertising, but I just don’t get what they are trying to show/tell average consumers.
Where this commercial fails:
- No explanation of what Facebook Home is.
- No explanation of what Facebook Home does.
- No explanation that the guy is viewing his friend’s photos on his phone’s lock screen.
- Heavy dark music when showing a solution that is supposed make your life happy, better, easier.
- How does Facebook Home make my daily life better?
- How do I get Facebook Home?
- It does none of the above in the 60 second run time.
Now that people are hooked into the social network. Facebook is really starting to make some moves with building out these supporting services to keep people in the “Facebook” ecosystem and continuing to feed the Big Data machine that is Facebook’s business.
Twitter’s Photo Project Better Be Good
Twitter just recently came out saying that it is working on Photo Filters as a way to bypass Instagram.
I have a feeling that this move is to keep user content within the Twitter ecosystem for Big Data purposes and out of Facebook’s. Funnily enough, 3 days after that story gets out Instagram announces that it is rolling out web-based profiles. And on the same day Facebook pushes out an iOS app update that improves messaging and sharing of multiple photos.
Facebook knew that photo sharing was important in its early days. It seemed to stumble with its mobile HTML5 strategy for a bit which seemed to give Instagram a leg up. But now that Facebook has re-written their apps in native code, launched their own camera app “Camera*” and acquired Instagram, it does not appear to be showing any signs of decreasing its focus on photos.
Facebook sued over Credits
Kickflip Inc., which does business as Gambit, sued Facebook this week over claims that the social network broke antitrust laws with its Credits program. Gambit claims Facebook’s decision to require Facebook Credits in 2009 destroyed a “vibrant and competitive market.”
Boohoo then don’t participate in Facebook’s platform. Go build games for MySpace.
The Minority Report Influence
Over that past few years we’ve seen that Minority Report’s gesture based computer interface grabbed the minds of geeks around the world. We now have the Microsoft Kinect , LEAP for Mac, and fog projection with Displair.
Another piece of tech that was interesting was the retina scanner based advertising/marketing while people are walking through a mall.
This concept has become a reality, but replace retina scanning with everyones favorite social network, Facebook. Red Pepper Land, a Nashville-based ad agency, has created software and custom facial recognition cameras that automatically check you into a participating business in order to give you discounts/deals. Red Pepper Land has called this system “Facedeals”. Watch the video below and read more about it here.
It is about time.
Say hello to the future of a publicly held Facebook. In the post IPO Facebook everything will about Ads, Ads, and more prominent Ads.
Just another reason why jailbreaking your iPhone isn’t “joining in on the fun”.